Privacy Policy

Last updated: 6 October 2026

Drive Chilterns / Chilterns Driver Training respects your privacy and is committed to protecting the personal information you provide.

This Privacy Policy explains what personal information I collect through the Drive Chilterns website, why I collect it, how it is used and how it is protected.

I operate as a sole trader and keep the personal information I receive confidential.

1. Who I am

The website is operated by:

Chilterns Driver Training / Drive Chilterns
Roundlands
Lacey Green
Princes Risborough
Bucks

Email: barry@drivechilterns.com

For the purposes of UK data protection law, I am the data controller for personal information collected directly through this website.

2. Information collected through this website

The Drive Chilterns website does not provide user accounts or registration facilities.

The main way personal information is collected directly from you is through the website contact form.

Contact Form 7

The website uses Contact Form 7 to provide its contact form.

When you submit an enquiry, you may provide information such as:

  • your name;
  • your email address;
  • your telephone number;
  • the contents of your message; and
  • any other information you choose to include.

Contact Form 7 sends the information you submit to me by email so that I can respond to your enquiry.

Contact Form 7 does not store your submitted information in the website’s database. I do not use Flamingo or another contact-form database or customer-management system to store contact-form submissions.

Once received, the enquiry exists as an email in my email account and may be retained for as long as reasonably necessary to deal with your enquiry, maintain appropriate business records or deal with any subsequent correspondence.

Please avoid including unnecessary sensitive or confidential information in a website enquiry.

3. How I use your information

Personal information received through the website may be used to:

  • respond to enquiries;
  • provide information about driving lessons and other services;
  • arrange or discuss lessons and bookings;
  • communicate with existing pupils where necessary;
  • deal with questions or complaints;
  • maintain appropriate business records; and
  • comply with legal, insurance or regulatory requirements.

I will not use your personal information for unrelated purposes.

4. Legal basis for processing

I will only process personal information where there is a lawful basis for doing so under UK data protection law.

Depending on the circumstances, this may include:

Legitimate interests – for example, responding to an enquiry, operating the website and communicating with prospective or existing pupils.

Contract – where processing is necessary to provide driving lessons or another service you have requested.

Legal obligation – where I am required to retain or provide information to comply with a legal, regulatory or insurance requirement.

Consent – where consent is specifically required.

Where processing is based on consent, you may withdraw that consent.

5. Contact-form information

Information submitted through the contact form is sent directly to me by email.

It is not stored in the Drive Chilterns website database and is not entered into a separate customer-management or marketing database.

I do not sell, rent or trade your personal information.

I do not use contact-form information for automated marketing or remarketing.

6. Google Ads and analytics

I use Google Ads to advertise Drive Chilterns.

I do not use Google Analytics.

I do not use Google Ads remarketing or conversion tracking on the Drive Chilterns website.

Google may process information in connection with the delivery of advertisements in accordance with Google’s own privacy policies and terms.

I do not receive access to Google’s personal information about individual users simply because they have seen or clicked a Drive Chilterns advertisement.

7. Cookies

The website may use cookies that are necessary for the operation, security and functionality of the website.

I do not use Google Analytics cookies.

I do not currently use cookies for Google Ads remarketing or conversion tracking.

If the website’s use of cookies or tracking technologies changes in the future, this Privacy Policy and, where appropriate, the website’s cookie information will be updated.

8. Total Drive

Drive Chilterns uses the Total Drive app to support driving tuition and pupil progress.

Total Drive is a separate service from the Drive Chilterns website.

Pupils using Total Drive create and use their account within that service and are required to agree to Total Drive’s own terms, privacy policy and other applicable conditions.

Personal information held within Total Drive is subject to Total Drive’s own privacy arrangements.

This Privacy Policy does not replace or govern Total Drive’s processing of your personal information.

9. Sharing personal information

I do not sell, rent or trade your personal information.

I will not provide your personal information to third parties for their own marketing purposes.

Information may be disclosed where reasonably necessary for:

  • providing a service you have requested;
  • processing or administering a booking or payment;
  • maintaining insurance or business records;
  • complying with a legal or regulatory requirement;
  • dealing with a legitimate complaint or dispute; or
  • protecting my legal rights or the safety of individuals.

Where a third party processes personal information on my behalf, I will take reasonable steps to ensure that appropriate data protection arrangements are in place.

10. How long information is kept

I will not keep personal information for longer than is reasonably necessary for the purpose for which it was collected.

Contact-form enquiries may be retained as emails for as long as reasonably necessary to deal with the enquiry, maintain appropriate business records and deal with any subsequent correspondence.

Information relating to pupils and driving tuition may need to be retained for longer where this is necessary for legal, insurance, regulatory or accounting purposes.

When information is no longer required, it will be securely deleted or otherwise disposed of where reasonably practicable.

11. Keeping your information secure

I take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Contact-form enquiries are received by email and are kept private.

No method of transmitting or storing information electronically can be guaranteed to be completely secure. However, I take reasonable measures appropriate to the nature of the information I hold.

12. Your data protection rights

Under UK data protection law, you may have the right to:

  • ask for a copy of the personal information I hold about you;
  • ask for inaccurate or incomplete information to be corrected;
  • ask for your information to be deleted in certain circumstances;
  • ask for processing to be restricted in certain circumstances;
  • object to certain processing; and
  • request the transfer of your information in certain circumstances.

These rights are subject to applicable legal conditions and exemptions.

If you would like to exercise any of these rights, please contact me using the details at the end of this policy.

13. Children’s information

Driving lessons may be provided to pupils under the age of 18.

Where a young person provides personal information through the website, it will be handled in accordance with the data protection principles described in this policy.

Where parental or guardian consent is required for a particular service or activity, this will be dealt with separately.

14. External websites

The Drive Chilterns website does not currently provide links to external websites or social media services.

If external links are added in the future, this Privacy Policy may be updated as necessary.

I am not responsible for the privacy practices or content of external websites.

15. Changes to this Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes to the website, services, legal requirements or the way personal information is processed.

The date at the top of this policy shows when it was last updated.

16. Contact

If you have any questions about this Privacy Policy, how your personal information is handled, or wish to exercise one of your data protection rights, please contact me:

Chilterns Driver Training / Drive Chilterns
Roundlands
Lacey Green
Princes Risborough
Bucks

Email: barry@drivechilterns.com
Telephone: 07815 120538

17. Complaints about data protection

If you are unhappy with how I have handled your personal information, please contact me first so that I have an opportunity to address your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent authority responsible for upholding information rights.

Further information about making a complaint is available from the Information Commissioner’s Office.

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